This vlog follows a full week of my life as a content creator and mom, including PR unboxings, filming days, brand events in New York City, school routines, and the everyday balance of building a career while raising a child.
👇 Watch the full video here:
If you’ve ever wondered what a creator’s life actually looks like beyond the highlight reel, or how it feels to move between school drop-offs, PR packages, brand dinners, and editing videos late at night, this is what a very real week looked like for me.
Weekly overview: what this week looked like
This week was a mix of home routines, filming days, PR unboxings, brand events, and moments spent with my daughter navigating the everyday rhythm of life in New York City.
Main highlights included:
- A full Monday reset at home (cleaning, laundry, organizing, admin work)
- PR unboxings from beauty, fashion, and skincare brands
- Filming multiple YouTube videos in one day
- A brand dinner event in the city
- A PR agency press preview
- A kid-friendly experiential event with my daughter
- A mix of skincare, fashion, and beauty launches to test
It was one of those weeks where my camera roll is full, my inbox is even fuller, and my apartment somehow always needs to be cleaned again the moment I finish.
Monday: home reset, cleaning, and PR unboxing
Mondays are always my reset days. Not in a romanticized way, but in a very practical, necessary way. After the weekend, the house usually feels like it has been lived in fully, which I love, but it also means I need a few hours to bring everything back into order.
So Mondays usually look like cleaning, laundry, dishes, tidying up every corner, and trying to make the space feel calm again. I’ve realized over the years that I cannot function creatively if my environment feels chaotic. I need things to feel visually and mentally clear before I can sit down and focus.
Once the house feels somewhat under control, I usually move into admin mode. Emails, brand replies, planning content, editing, and catching up on everything that got delayed over the weekend. It’s not the most glamorous part of my job, but it’s the backbone of everything I do.
And then, if there’s time, I like to do something that always feels a little exciting no matter how long I’ve been doing this, which is PR unboxings.
This week I received a mix of fashion, beauty, and skincare packages, including pieces from designers and brands I’ve worked with before and others I was discovering for the first time. There is still something about opening packages that feels surreal, even after years of doing this. It never fully becomes “normal.”
Tuesday: filming day and a brand dinner in New York City
Tuesdays are usually filming days for me. I try to batch as much content as possible so I can make the most of my setup being ready. Lights, camera, microphones, everything stays in place, and I try to film two or three videos in one go if I can.
This is something I started doing years ago when I was still figuring out how to make content consistently, and it has stayed with me because it simply makes sense. It saves time, energy, and decision fatigue, which is something I’ve learned to value a lot more over time.
After filming, I got ready for a brand dinner in the city. Brand dinners are something I never would have imagined being part of my job when I started creating content over a decade ago. And yet, here they are, still feeling slightly surreal but also very normal at the same time.
There is something very grounding about these dinners. They slow the pace down. They take you out of your routine. And they create space to actually talk to people instead of just moving from one thing to the next.
That night felt like a reminder of how much this job has evolved, not just in terms of opportunities, but in terms of the kind of life it has allowed me to build around it.
Midweek: PR agency events, beauty launches, and city rhythm
Midweek was a mix of different events and meetings, including a press preview with a PR agency where multiple brands were showcasing upcoming launches.
These types of events are always interesting because they feel like a snapshot of what’s coming in beauty, skincare, and lifestyle all at once. You get to see textures, try products, hear the stories behind them, and decide what fits into your own life and content.
This week I also had moments that were very different from each other. One hour I was looking at skincare launches, and the next I was navigating playground-style activities with my daughter in the city.
That contrast is something I’ve come to accept as my normal. There is no clear separation between “creator life” and “mom life.” It all exists in the same calendar, sometimes even in the same hour.
And I think that’s one of the most honest parts of this stage of life. Nothing is perfectly segmented anymore.
Experiencing New York City with my daughter
One of the most meaningful parts of this week was taking my daughter to a brand event designed for kids.
It was interactive, playful, and very hands-on, which is exactly the kind of environment where she feels comfortable. Watching her experience parts of my work life in a way that feels fun instead of abstract has been something I didn’t expect to matter so much, but it really does.
When she gets to see where I go, what I do, and how people interact in these spaces, it slowly becomes less confusing for her. My job stops being something that happens on a laptop or behind a camera and becomes something she can actually witness.
There is still a long way for her to understand what I do, of course, but these moments help build that bridge in a very natural way.
And selfishly, it also makes me feel like I am not splitting my life into separate worlds that never touch.
PR packages and beauty highlights from the week
This week included a lot of beauty and skincare arrivals, which is always a mix of excitement and curiosity for me because I genuinely love testing products and seeing what actually works in real life.
Some of the highlights included:
- New skincare launches from established and emerging brands
- Makeup products from both luxury and drugstore brands
- Hydrating and barrier-focused skincare products
- Fragrance and beauty discoveries from press previews
One of the things I appreciate most about this part of my job is that it allows me to try things before they become widely available, and then decide what actually fits into my routine, not just what looks good on paper.
Not everything becomes a staple, but the process of testing, sharing, and integrating products into daily life is something I genuinely enjoy.
Finding balance between work, motherhood, and life in NYC
If there is one thing that defines this week, it is balance, or at least the ongoing attempt at it.
There are days when I feel fully in work mode, and days when I feel fully in mom mode, but most of the time, I exist somewhere in between. Answering emails while folding laundry. Editing videos while waiting for school pickup. Thinking about content while also thinking about dinner.
It is not always clean or linear, but it is real.
And over time, I’ve stopped expecting it to be perfectly balanced every single day. Instead, I’ve learned to look at balance across the week rather than within each hour.
Some days lean more toward work. Some days lean more toward family. And that rhythm has become what works for me.
Final thoughts: a week that looks ordinary but isn’t
From the outside, this might look like a fairly typical week in New York City. Coffee, meetings, events, school runs, content creation, and a lot of movement in between.
But when I look at it closely, it is also a reminder of how layered life becomes when you are building something of your own while also being responsible for someone else.
There is creativity, responsibility, ambition, exhaustion, excitement, and routine all happening at the same time.
And somehow, it all fits.
Not perfectly, but meaningfully.
Hope you enjoyed it.
Love, Flor.
