Hi, I’m Flor — digital creator, writer, and visual storyteller based in NYC.
Sharing life, style, and motherhood with intention since 2010.
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Life in New York, creative work, motherhood, and the quiet magic of showing up—one story at a time.
MEET Flor
Flor Pereira is a digital creator and creative entrepreneur based in New York City. Originally from Argentina, she began sharing her life online in 2010 — turning a personal outlet into a multi-platform brand that brings together fashion, beauty, travel, lifestyle, and motherhood.
With a background in writing and a strong eye for visual storytelling, Flor creates content that’s thoughtful, warm, and grounded in real life — whether it’s a quiet moment in the city, a trusted product review, or a glimpse into motherhood. Her work is always meant to connect, inspire, and feel true to who she is.
Over the years, she’s built a global community and collaborated with leading brands across industries, while staying rooted in her original vision: to share stories that are personal, beautiful, and intentional.
