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About me

by flor

I created Penny Lane Blog in May 2010 as a personal outlet for my ideas.

With time, I redefined my site’s style and the topics I talked about, now focusing on fashion, beauty & skincare, and traveling.

In the past couple of years I have partnered (and I am currently working) with brands such as Asos, bareMinerals, Blink Beauty, Carolina Herrera, Coach, Dr. Martens, Eva Hair NYC, Google, MAC Cosmetics, Macy’s, Otterbox, Primark, River Island, Sephora, Skinny Dip London, Steve Madden, Superdry, Teen Vogue, TOMS, TRESemm√©, Ulta Beauty, Zappos and more!

Although time has passed and my audience has grown, I still try to connect with followers on an everyday basis, creating content that is inspirational but also relatable.

In September 2019 I launched a Fashion Design Program with Manhattan College, to give people the opportunity to travel to New York City during NYFW and meet with designers and fashion experts, to learn what it’s really like to work in this industry in NYC.

At the moment, I am working on an app & some other projects to be revealed soon!

I am available for events, partnerships, speaking engagements and more. You can contact me at flor@pennylaneblog.com.