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About me

by flor

Flor Pereira is a 35 year old digital creator. She was born in Argentina but has been based in New York City since 2016.

She created Penny Lane Blog in May 2010 as a personal outlet for her ideas.

With time, she redefined her site’s style and the topics she talked about, now focusing on fashion, beauty & skincare, and traveling.

In the past couple of years she has partnered and is currently working with brands such as Asos, bareMinerals, Blink Beauty, Carolina Herrera, Coach, Dr. Martens, Eva Hair NYC, Google, MAC Cosmetics, Macy’s, Otterbox, Primark, River Island, Sephora, Skinny Dip London, Steve Madden, Superdry, Teen Vogue, TOMS, TRESemmé, Ulta Beauty, Zappos and more.

Although time has passed and her audience has grown, she still connects with her followers on an everyday basis, creating content that is inspirational but also relatable.

In September 2019 she launched a Fashion Design Program with Manhattan College, to give people the opportunity to travel to New York City during NYFW and meet with designers and fashion experts, to learn what it’s really like to work in this industry in NYC.

At the moment, she is also working on an app & some other projects to be revealed soon!

She is available for events, partnerships, speaking engagements and more. You can contact her at flor@pennylaneblog.com.