MEET Flor
Flor Pereira is a digital creator, writer, and creative entrepreneur based in New York City.
Born and raised in Argentina, she began sharing her life online in 2010, long before content creation became a career path. What started as a personal creative outlet has evolved into a multi-platform brand where she connects with a global community through fashion, beauty, travel, lifestyle, and most recently, motherhood.
HER STORY
Flor’s approach to content is grounded in authenticity — a balance of aesthetics and real-life moments that resonate deeply with her audience. Whether she’s filming a YouTube vlog about NYC apartment hunting, reviewing skincare empties on Instagram, or reflecting on the emotional layers of parenting far from home, her storytelling is always personal, thoughtful, and relatable.
Over the years, she’s partnered with some of the world’s leading brands — including Google, Sephora, MAC Cosmetics, Coach, Dr. Martens, Teen Vogue, Asos, and Ulta Beauty — to bring campaigns to life in a way that feels natural to her voice and aligned with her values.
Flor lives in NYC with her husband, their daughter, and their French bulldog, Oreo. Together, they navigate the chaos and charm of city life, often exploring new neighborhoods, spending time outdoors, or simply enjoying slow weekends at home.
She’s currently working on expanding her brand under the name Meet Me in New York, a lifestyle project that will include digital content, physical products, and a podcast — all designed to share the magic and rhythm of life in the city, both online and off.
Flor is available for brand collaborations, events, speaking engagements, and editorial features.
You can get in touch at hi@flopereira.com