I first registered flopereira.com as a domain back in November of 2013. Over 10 years ago.
I really didn’t know what I was doing—I was just trying to “protect” the username I had decided to use online, just in case I wanted to do something at some point in the future.
That something took me six years.
It was only by the end of 2019—maybe pushed by our recent move to Munich, Germany—that I decided that having a personal site with all my content, ideas, and the things I worked on under one roof could be a good idea.
But the design wasn’t great. It was just a placeholder, something I figured I would make better at some point. But I didn’t. Or at least not straight away. It took me another six years, haha… (Was I working in cycles?)
At the beginning of 2025, I decided lots of things needed to change.
Life hit pause during the first few months of the year. But some more promising updates—coming along with the arrival of spring here in NYC—have given me a sense of renewal, of new life emerging after a long period of darkness. And so, I jumped on a new project.
My blog, pennylaneblog.com, turned 15 years old just yesterday.
The place where I’ve poured all my ideas, all my memories, all my love, all my projects is now a decade and a half old. But… over the last few years, it hasn’t felt the same.
To be honest, I think it’s not the blog—it’s me. I have changed and evolved, and a blog just doesn’t feel like me anymore. At the time, I used to be it—I used to be called “Penny Lane” or identify as a blogger, nothing more, nothing else.
But then social media came around. I started not one but two YouTube channels, and things started to shift. I was no longer just a blogger, but a full-fledged creator—posting long texts, short social excerpts, editing photos and videos, and pouring my heart and soul into all of it.
With time, I realized that dormant domain I had once registered was supposed to become my new home. Because that’s exactly what this move from pennylaneblog.com to flopereira.com feels like: I’m moving to a new home.
I’ve brought the furniture with me—and also all of my clothes. I brought my kitchen utensils, and of course, all of the mugs I’ve collected from all over the place. My family is here, and so are the photos and the prints on the wall.
But the space… the space is not the same.
The layout is different, the floors a different shade, and the light comes through the windows at a different angle.
But it feels like home. Because everything I love, everything that makes it me… is right here. Finding new places, new corners, moving things around, making things work.
Thank you if you’ve landed in my new place—I’m so, so happy you’re here.
Love,
Flor.
