Hi friends,
Today’s blog post feels like one of those long catch-up calls with a friend — the kind where you grab a coffee, settle in, and just talk about everything and nothing all at once. That’s exactly the energy of my latest YouTube video too, so if you want to watch instead of read (or do both!), I’ve embedded the video below:
Let’s get into it…
First Things First — Hello & Welcome 💌
If you’re new here — maybe you found me through one of my book videos, my NYC vlogs, or (more likely) through the Taylor Swift Eras Tour video before it got taken down — hi! I’m Flor, a first-time mom in my 30s, originally from Argentina, now living in NYC with my husband, daughter, and our very stubborn French bulldog, Oreo.
I work as a full-time content creator, which still feels surreal to say out loud, and my channel is a mix of all the things I love: daily vlogs in New York, mom life, behind-the-scenes of content creation, and cozy chats about books and beauty. If you’ve already subscribed recently — welcome. And if you haven’t, this is your gentle reminder to hit that subscribe button. I think we’ll get along just fine 💕
On Taylor Swift, Viral Videos & Copyright Drama 🎤
Let’s talk about that video. You know the one. The Eras Tour vlog I posted after seeing Taylor Swift live in New Jersey.
It was such a joy to create — from getting ready, to traveling there, to capturing the pure happiness in that stadium. I edited it for three full days, trying to make it feel seamless and fun. And honestly? It worked. The video started slowly, and then the algorithm decided to sprinkle some magic. Suddenly it was everywhere. Thousands of views. People from all over the world leaving the sweetest comments. Some even saying, “I’m in your video!” or “I couldn’t go to the concert, but watching this made me feel like I did.”
Then… poof. Copyright strike. YouTube took the whole thing down.
I get it — the music industry has rules, and I did include concert clips. But it still stung. I wasn’t trying to monetize it. I wasn’t profiting. I just wanted to share my experience with other Swifties who care about the joy of live music the way I do.
So yes, the video is gone. But the impact stayed. Because that video brought a few hundred of you here — and for a small creator like me, that’s everything. It made me realize that what I’m doing matters to someone, even if the platform makes it hard sometimes.
Creative Ruts, Procrastination & Picking Myself Back Up 🎥
This video also marked my return to YouTube after more than a month without filming. If you’ve ever had a long to-do list but couldn’t find the energy to start — I was right there with you.
We had a big family trip planned to Argentina, but Julia (my daughter) got sick. We had to postpone everything, and then once we were finally there, we all caught a brutal cold. Not COVID, just the kind of sickness that makes you want to live in pajamas forever.
Coming back, I felt behind on everything. Filming, editing, emails, laundry, cleaning, life. And honestly, I procrastinated. I made excuses (some valid, some not). The camera felt intimidating again. It was like every week that passed made it harder to press record.
But eventually, I put on some simple makeup, chose an outfit that made me feel like myself, and sat down in front of the lens. And I’m so glad I did. Because there’s something healing about being honest, even when it’s messy.
What’s Next
I’m planning to get back into a rhythm — more vlogs, more book chats, maybe even a few behind-the-scenes videos about how content creation really works (money, brand deals, anxiety and all). I want this space to be honest, warm, and creatively fulfilling — for me and for you.
If you’re reading this and thinking “same,” just know that creative ruts are normal. Burnout is real. And coming back doesn’t have to look perfect — it just has to be yours.
So here’s to picking ourselves up, pressing record again, and finding the joy in sharing little bits of our lives online. 💛
Thank you for being here.
See you in the next one,
Flor.
